Writing samples
Scroll through these samples to get a quick sense of my style.
Devialet
Email marketing
The brief:
Engage Devialet’s devoted audiophiles with product news that feels as experiential as their listening sessions.
Airbnb
Landing page creation
The brief:
Introduce hosts to the benefits of hosting services with a breezy, on-brand landing page.
Pullman Hotels
Editorial trend and travel content
The brief:
Create editorial content for Pullman Magazine reflective of Pullman’s entrepreneurial, finger-on-the-pulse positioning.
CHANEL
The brief:
Ongoing. I work with CHANEL’s Digital team to uphold the Maison’s tone across a range of creative and UX-oriented microcopy.
UX web copy
The Bicester Collection
The brief:
Define internal tone of voice and messaging guidelines based on a new strategic direction.
This document had to both establish the brand’s tone and provide concrete writing guidance, while remaining accessible to non-professional writers.
It included an overview of the brand’s voice, actionable writing principles, do’s and don’ts, an emblematic word bank, and examples of the new tone in action across different touchpoints.
Tone of voice guidelines
The brief:
Showcase the inspiration behind each of OLT’s iconic book clutches. Collections included: Assouline, Peter Mendelsund, Racil Chalhoub, Paddington Bear, Barbie, and Harper’s Bazaar.
Olympia Le-Tan
Collection storytelling
The brief:
Craft the copy for the redesign of orient-express.com, upholding and refining the brand’s storied voice. This work was performed on behalf of the agency Mazarine.
Orient Express
Homepage copy
The brief:
Define editorial angles, craft content calendars, and produce social-friendly written stories exploring Southeast Asian culture through the lens of food and taste.
BLK65
Editorial content
The brief:
Support Rouje Paris’s in-house content team with copy and content for email and web, including collection naming for the English-language market.
Rouje Paris
Editorial email and web content
Lalalab
Packaging catchphrases
The brief:
Add personality to Lalalab’s packaging with catchphrases that embody its young, bubbly brand persona.
Lalalab is one of Europe’s leading photo printing services. With their main customer bases in France, Germany, Italy, and Spain, the challenge here was finding on-brand English copy that non-native speakers would easily understand.
In my last full-time role before going freelance, I acted as the English-language writer and editor at Paris-based media company, My Little Paris. I began as the sole writer for a daily editorial content app that MLP launched in London, before transferring to the Paris office in 2016.
There, I led the content for My Little Paris’s first English-language lifestyle newsletter, defining story angles, crafting the content calendar, drafting, and even creating visual content for emails.
Simultaneously, I worked on copy and storytelling across a variety of in-house initiatives, including advertorial content, product copy for a subscription beauty box, and branding work via MLP’s in-house white label agency.
My Little Paris
Senior editor & copywriter, English-language platforms
Rémy Cointreau
Press assets
The brief:
Create a series of press kits, long-form articles, and email newsletters for two flagship brands in the RC portfolio: Rémy Martin cognac and Cointreau triple sec.
Occasions included the anniversaries of the Sidecar and Original Margarita, RM and Cointreau’s art commissions, Cointreau’s annual Margarita Challenge, and the 2021 redesign of Cointreau’s iconic square bottle.
The brief:
Working from the client’s pre-approved tagline, “Change your worldview,” position Euronews as an impartial global news source inspired by the values of the EU.
Euronews
Campaign manifesto
The brief:
Support the in-house team across various copy needs, including website tune-ups, email newsletters, and partnership print assets.
Kat Burki
Web & email copy
The brief:
Assist the existing content team with their various copy needs, including email newsletters, press releases, and social captions.
Sonia Rykiel Paris
Email & press marketing
Swissôtel
The brief:
Develop 60+ copy options for a range of Swissôtel services and amenities, to be used or adapted by internal teams as needed.
The client asked for one short, social-oriented option alongside a longer, more detailed one.
Copy library
